Project overview
EZticketz is a US-based ticketing company focused on live events, from concerts to comedy shows and similar entertainment experiences. The business launched in Chicago in 2022 and quickly grew into a busy ticket seller with more than 100 events covered and over 10,000 tickets sold.
This project was built for WebmastersDesktop. The goal was not to replace the existing Shopify side of the business, but to build a much better website around it: something that could present events properly, make browsing easier, and guide users into the ticket-purchase flow more clearly.
Challenge
The original need was straightforward: keep Shopify for products and checkout, but improve everything users see before that point. A ticketing business does not work well when the public-facing experience feels like a generic shop with product links.
Visitors needed a cleaner way to discover events, open a dedicated event page, review the essential details, and then move into checkout without friction. At the same time, the client needed a workflow that was easy to maintain when publishing new events.
Solution
I built the storefront in WordPress using Blocksy and Greenshift, with Events Manager handling event listings and archive structure. I also used ACF for custom fields on event pages, including the ticket URL that points to the matching Shopify product.
That gave the client a practical publishing flow. Events are added in WordPress with their own description, date, time, location, directions link, and map. When tickets are available, the Shopify product URL is inserted into the event entry, which creates a simple handoff: users discover the event on the website, read the event details on WordPress, and then click through to Shopify to complete the purchase.
Event pages
Each event page was designed to answer the key questions before purchase. Instead of dropping users straight onto a product page, the website gives them event context first: what the event is, when it happens, where it takes place, and how to get there.
This separation worked well for the business. WordPress became the content and event-discovery layer, while Shopify remained the transaction layer. The setup preserved the existing checkout system without sacrificing the quality of the storefront.
Result
The final website gave EZticketz a more structured and professional event platform while keeping the Shopify engine intact behind the scenes. It improved how events are presented, made the site easier to maintain, and created a clearer path from discovery to checkout.
This setup has been used to present and sell tickets for shows connected to artists such as Three 6 Mafia, G Herbo, Paul Wall, Randy Houser, Frankie J, Kameron Marlowe, Corey Kent, and Conner Smith, among others.
For this project, the value was in building a stronger frontend around an existing commerce flow and making the whole experience feel much closer to a real event website than a simple product catalog.
