Project overview
Installed By Us is a conversion-focused landing page I built for a company preparing to launch in San Antonio, Texas. The business offers solar system installations for two core audiences: RV owners and off-grid property owners.
This project was delivered on a short timeline, and I used an AI-assisted workflow with Codex to accelerate implementation and iteration while keeping the final result clean and production-ready. Because the site was designed as a single landing page rather than a multi-page marketing site, every section had to do real work in the conversion flow.
The page moves from the value proposition into audience segmentation, qualification, trust-building, and final inquiry. That meant the structure had to feel smooth from top to bottom, while still guiding different user types toward the right submission path.
Challenge
The key challenge was to qualify leads before submission and reduce low-intent inquiries. The page needed to clearly explain each solar scenario, guide users through the right path, and set realistic entry-level expectations early in the flow.
Since this is a one-pager, there is no room for weak sections or unnecessary detours. The experience had to hold together as one continuous narrative, with each section supporting the next and reinforcing the conversion goal.
Solution
I built the landing page with HTML, CSS, JavaScript, and Bootstrap, then implemented a conditional qualification form that branches users based on RV vs. off-grid requirements. The page also introduces baseline budget context before the final form step, which acts as a practical pre-filter for sales outreach.
On the content side, I kept the messaging tight and direct so the landing page could support paid traffic without feeling thin. On the technical side, I focused on speed, clarity, and form logic, making sure the page stayed lightweight while still handling multiple lead scenarios cleanly.
The result is a focused launch page designed for paid traffic, clearer user education, and better-qualified leads.
