Project overview
Installed By Us is a conversion-focused landing page I built for a company preparing to launch in San Antonio, Texas. The business offers solar system installations for two core audiences: RV owners and off-grid property owners.
This project was delivered on a short timeline, and I used an AI-assisted workflow with Codex to accelerate implementation and iteration while keeping the final result clean and production-ready.
Challenge
The key challenge was to qualify leads before submission and reduce low-intent inquiries. The page needed to clearly explain each solar scenario, guide users through the right path, and set realistic entry-level expectations early in the flow.
Solution
I built the landing page with HTML, CSS, JavaScript, and Bootstrap, then implemented a conditional qualification form that branches users based on RV vs. off-grid requirements. The page also introduces baseline budget context before the final form step, which acts as a practical pre-filter for sales outreach.
The result is a focused launch page designed for paid traffic, clearer user education, and better-qualified leads.
